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AUG
16
2 YEARS

Mike Birbiglia & Ira Glass Respond to Joss Whedon's 'Sleepwalk With Me' Boycott (Video)

The comedian and radio host strike back at the "Avengers" director, the next stage in a jokey viral marketing scheme for the indie feature.

Birbiglia and Ira Glass Screengrab - H 2012
YouTube

If there's one thing stranger than hearing Joss Whedon try to discourage viewers from watching a critically-acclaimed, under-the-radar production, it's hearing Ira Glass threaten, "It's on!"

And yet, here we are.

Film Review: Sleepwalk With Me

The This American Life host joins Mike Birbiglia, comedian and jack-of-all-trades behind Sleepwalk With Me, in responding to Whedon's playful, faux-paranoid prank request that his accolytes on the Internet boycott Birbiglia's upcoming Sundance-approved comedy.

Unfortunately, their math doesn't quite back up their boasts of having a clear path to surpassing the $1.5 billion worldwide that Whedon's Avengers took in at the box office.

The good news? At 150 theaters, the film is quickly picking up more exhibitors, which is the original intent of this clever marketing video scheme in the first place.