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  1. Telemundo, Endemol shake up novela biz

    9:00 am 3/16/2009

    Telemundo and Endemol Spain have inked a deal under which hit Latin American telenovelas like "Sin Senos No Hay Paraiso" will be remade with Spanish casts for Spanish audiences.Read more

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  2. Sci Fi getting new name, logo, tagline

    6:00 am 3/16/2009

    After 16 years, Sci Fi Channel is changing its name ... unless you say it aloud. NBC Universal-owned cable network will become "Syfy" starting in July.Read more

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  3. NBC's 'Kings' dethroned in ratings

    5:17 am 3/16/2009

    <p style="margin: 0px 0px 5px 10px; float: right;"><img alt="Kings" class="at-xid-6a00d83451d69069e2011168fa7033970c " src="/images/livefeed/old/6a00d83451d69069e2011168fa7033970c-320wi.jpg" style="margin: 0px 5px 5px 0px; width: 212px; height: 317px;" />&quot;Sir, I&#39;m sorry. It&#39;s a 1.6 in the demo.&quot;</p><p>NBC&#39;s &quot;Kings&quot; had a devastating premiere Sunday night. </p><p>Despite <a href="http://www.aintitcoolnews.com/node/40440">generally positive reviews</a>, with some calling the project the most original new drama of the season, &quot;Kings&quot; (6 million viewers, 1.6 preliminary adults 18-49 rating and 4 share) was the lowest-rated program between 8 and 11 p.m. on a major broadcast network. Its two-hour debut was on par with this season&#39;s other bottom-of-the-barrel premieres, like last week&#39;s reality show &quot;Chopping Block&quot; and former Friday night adventure &quot;Crusoe.&quot; </p><p>Nobody expected &quot;Kings,&quot; an allegorical story retelling &quot;King David&quot; in modern times (clips below), to break from the gate as a major hit -- especially after the network moved the show from its originally planned slot of Thursdays at 10 p.m. to Sundays at 8 p.m. But neither did observers expect a fully budgeted scripted drama with a standard marketing push to open to this modest a number. One would think viewers would at least be curious. </p><p>&quot;Kings&quot; also didn&#39;t much help NBC&#39;s &quot;Celebrity Apprentice&quot; (6.7 million, 2.7/7) at 10 p.m., though that was to be expected. &quot;Kings&quot; is an ambitious sci-fi allegory drama, and &quot;Apprentice&quot; is celeb-reality -- the audiences flow together like &quot;SouthPark&quot; and the &quot;700 Club.&quot; </p><p>ABC won the night with &quot;Desperate Housewives&quot; (14.4 million, 5.0/12) and &quot;Brothers &amp; Sisters&quot; (10.6 million, 3.7/9), both up several notches from last week, along with &quot;Extreme Makeover: Home Edition&quot; (9.4 million, 3.0/8). CBS was second with on par editions of &quot;The Amazing Race&quot; (10.4 million, 3.0/8), &quot;Cold Case&quot; (12.9 million, 2.9/7) and &quot;The Unit&quot; (10.9 million, 2.7/7). Fox placed third with &quot;The Simpsons&quot; (6 million, 2.8/8), &quot;King of the Hill&quot; (5.4 million, 2.4/6), &quot;Family Guy&quot; (7.2 million, 3.6/9) and &quot;American Dad&quot; (5.8 million, 2.9/7).</p>Read more

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  4. Video: 'Top Model' stampede

    4:58 am 3/16/2009

    <p>For those who missed this yesterday, here&#39;s the Reuters story on the &quot;Top Model&quot; audition stampede and the oddly hypnotic screaming-reality-contestants-as-human-lava-lamp video. Fierce!</p>Read more

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  5. Sci Fi changing its name, logo, tagline

    3:46 am 3/16/2009

    <p><a href="/images/livefeed/old/6a00d83451d69069e2011168fafe61970c-800wi.jpg" rel="lightbox" style="float: right;"><img alt="Syfy" class="at-xid-6a00d83451d69069e2011168fafe61970c " src="/images/livefeed/old/6a00d83451d69069e2011168fafe61970c-320wi.jpg" style="margin: 0px 0px 5px 5px;" /></a>&#0160;After 16 years, Sci Fi Channel is changing its name ... unless yousay it aloud.</p><p>NBC Universal-owned cable network will become &quot;Syfy&quot; starting inJuly. </p><p>The phonics-friendly moniker is part a network-wide rebrandingcampaign that&#39;s been in the works for more than a year. It&#39;s anevolution that also includes a more down-to-earth logo and an upliftingtagline -- &quot;Imagine Greater&quot; -- and will be announced Monday at thenetwork&#39;s upfront presentation to advertisers. </p><p>The changes attempt to address some longtime marketing goals at thenetwork, as well as some practical challenges that having stemmedfrom trying to use a generic term as a brand name. </p><p>&quot;We love being sci fi, and we&#39;re still embracing that,&quot; said networkpresident Dave Howe on Friday. &quot;But we&#39;re more than just space andaliens and the future -- the three things most people think of whenthey think of &#39;sci fi.&#39; &quot;</p>Read more

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  6. SAG plays politics with peace

    9:00 pm 3/15/2009

    Hollywood soon might find itself looking forward to September, and it has nothing to do with football season.Read more

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  7. Spike's 'Blue Mountain' scores series pickup

    9:00 pm 3/15/2009

    Spike TV has picked up football-themed comedy pilot "Blue Mountain State" to series.Read more

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  8. Slew of pilots beef up casts

    9:00 pm 3/15/2009

    Beau Garrett and Mike Vogel are set as the two leads of ABC's "Empire State," the U.K.'s Sophie Winkleman has landed the title role on NBC's "100 Questions for Charlotte Payne" and Paul Campbell will lead the cast of ABC's "No Heroics."Read more

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  9. Chevy Chase joins NBC's 'Community'

    9:00 pm 3/15/2009

    In what would be his first regular primetime gig, Chevy Chase has been tapped to co-star on NBC&#8217;s comedy pilot "Community."Read more

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  10. Richard Dreyfuss finds 'Happiness'

    9:00 pm 3/15/2009

    Oscar winner Richard Dreyfuss has been tapped to star opposite Jason Biggs in "Happiness Isn't Everything," Mitch Hurwitz's comedy pilot for CBS.Read more

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