11:47am PT by THR Staff
Tinder Responds to Class-Action Lawsuit Over New Fees: "It's Downright Silly"
A class-action lawsuit has been filed against Tinder over its new pay structure, alleging a massive scheme to hook users with an addictive experience before charging them money, but Tinder finds the whole complaint laughable.
“We normally don’t comment on pending litigation," a spokesperson for Tinder's parent company IAC tells The Hollywood Reporter, "but on this one we just can’t help ourselves: It’s downright silly.”
Tinder user Billy Warner filed the lawsuit on behalf of all users on March 6 in California, claiming the fees associated with Tinder's new incarnation, Tinder Plus, are "unlawful, unfair, and fraudulent." Warner argues that Tinder lured millions of users with free features, including unlimited swipes, and then pulled a "bait and switch," suddenly forcing users to pay for the same privileges.
Warner claims Tinder's tactics were especially sinister because they got users "addicted" to the app before deciding to charge them.
Tinder, however, doesn't see it that way. Company spokesperson Rosette Pambakian tells THR, "Lots of products offer differentiated price tiers by age, like Spotify does for students, for example. Tinder is no different; during our testing we’ve learned, not surprisingly, that younger users are just as excited about Tinder Plus, but are more budget-constrained and need a lower price to pull the trigger.
As for Warner's gripe that the swipe limit is ruining his fun, Pambakian says the new limitation isn't meant to be a buzzkill. "It's really meant to curb the behavior of the chronic right-swipers, who are cheating the system by flooding it with right swipes."
"The validity of the swipe is core to the Tinder experience," Pambakian says. "Tinder works best when swipes are genuine reflections of a user's desire to connect. Limitations on right-swiping give users more incentive to make sure their swipes are honest."
The lawsuit story was first published by Taryn Hillin at Fusion.