Howard Stern Tried to Discourage Donald Trump From Running for President "I think NBC was f—ing with him on the 'Apprentice' deal. They were going to lower his pay," said Stern, sharing a theory he has. "He said, 'You know what I’ll do? I’ll run for president. Even if I don’t win, I’ll announce, it’ll up my game, and I’ll get a better deal.' Which is a smart move."