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  1. What Could NHK's 8K Format Mean for Narrative Storytelling? (Analysis)

    1:36 pm PDT 04/14/2014
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    A new short, titled "Move," was shot with a prototype 8K "cube" camera that weighs just four and a half pounds. READ MORE

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  2. NAB Wrap: 'Life of Pi' Cinematographer Says He Will Do HDR Pass on 'Tomorrowland'

    2:41 pm PDT 04/11/2014
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    As NAB wrapped, a call for High Dynamic Range imagery is gaining traction in Hollywood. But where 4K is concerned, it’s not an either/or situation. READ MORE

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  3. NAB: 'Captain America 2' Sound Team on Falcon's Flight, Highway Action

    11:38 am PDT 04/10/2014
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    Skywalker Sound's Shannon J. Mills and Daniel Laurie, joined by Marvel's senior vp post Bruce Markoe, also talked about Dolby Atmos and tight schedules. READ MORE

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  4. NAB: Wally Pfister on Turning Johnny Depp Into a Hologram For 'Transcendence'

    6:48 pm PDT 04/09/2014
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    Pfister, the Oscar-winning cinematographer-turned-director, says shooting on film rather than digitally actually saved the production money. READ MORE

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  5. NAB: FCC Chair Defends Commission; Warns Broadcasters of Competition From Yahoo

    6:54 pm PDT 04/08/2014
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    Tom Wheeler addressed the issue of an "open Internet" at the Las Vegas show on Tuesday. READ MORE

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  6. NAB: Sony and AFI Premiere 'Be Moved' 4K Shorts

    8:57 am PDT 04/08/2014
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    The shorts will be made available on Sony’s Video Unlimited 4K download service. READ MORE

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  7. NAB: The Foundry Unveils Combo VFX, Editing and Finishing System

    7:00 pm PDT 04/07/2014
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    Nuke Studio will be available later this year. READ MORE

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  8. NAB: Panel Debates Value Prop for Ultra HD

    6:43 pm PDT 04/07/2014
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    "For broadcasters, historically we don't get a lot of extra revenue [to warrant] spending hundreds of millions to upgrade," warned Disney/ABC exec Vince Roberts. READ MORE

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  9. Motion Picture Academy Launches Color Predictor App on iTunes

    1:29 pm PDT 04/07/2014
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    The app will be demoed this week at the NAB Show. READ MORE

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  10. NAB: Blackmagic Targets Hollywood With New Ursa 4K Camera With Super 35 Sensor

    1:01 pm PDT 04/07/2014
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    The “upgradable” camera system includes EF and PL mount model. READ MORE

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  11. NAB CEO Gordon Smith Warns of Potential 'Harm' and 'Problem' With Spectrum Auction

    12:08 pm PDT 04/07/2014
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    The exec urged the FCC to close "trust gap" and to create a national broadcast plan during his annual address at the National Association of Broadcasters Show. READ MORE

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  12. NAB: Haim Saban Urges Creation of a New Broadcast Standard for All Platforms

    12:04 pm PDT 04/07/2014
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    “If we don’t, we will be left back in the 20th century. It is not an option,” he said. READ MORE

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  13. NAB: Hollywood Camera Business Gets New Competitor in AJA

    8:39 am PDT 04/07/2014
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    "It was a natural progression since we were effectively creating the back half of cameras already," AJA president Nick Rashby tells THR of the $9,000 4K Cion. READ MORE

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  14. NAB: Arri Showcases Amira; Filmmaker Jens Hoffmann Tests the Prototype

    7:30 am PDT 04/07/2014
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    The cinematographer tells THR that he used the camera to complete his documentary, 'Mata Mata,' about Brazil’s soccer scene as the country prepares to host the FIFA World Cup. READ MORE

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  15. NAB: Sony Unveils A7S Still Camera With 4K Video Capabilities

    9:14 pm PDT 04/06/2014
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    “Sony 4K has moved well beyond where it was a year ago," says Sony Professional chief. READ MORE

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  16. NAB: 'Gravity' Cinematographer Emmanuel 'Chivo' Lubezki Would Consider HDR for 'Birdman'

    6:14 pm PDT 04/06/2014
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    Calling high dynamic range “a dream for any cinematographer,” the Oscar winner told THR that he would explore this possibility for “all of my future projects." READ MORE

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  17. NAB: Moviegoers Won't React to HDR Imagery as They Did to Hyper-Real 'Hobbit,' Proponents Say

    1:43 pm PDT 04/06/2014
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    “I think audiences will get used to seeing this; they just don't have a reference for it," said panelist Collin Davis. READ MORE

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  18. NAB: Will Economics Allow for Another Change in Digital Cinema?

    7:20 pm PDT 04/05/2014
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    Panelists debate the creative potential -- and business model -- for cinema capabilities from second-screen interactivity to high dynamic range images. READ MORE

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  19. NAB: Chris Cookson Questions Future of Cameras and Potential Of 'Imax on Steroids'

    5:34 pm PDT 04/05/2014
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    "I think the creative spark will stay the same," he said during his keynote. "But how it gets done is another story. The pipeline that we know is being replaced." READ MORE

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  20. NAB: Avid Details Strategy for Connected Work Environment

    11:00 am PDT 04/05/2014
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    The company also kicked off its Customer Association event touting its "Avid Everywhere" strategy. READ MORE

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