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Ben Silverman on 5 Advantages in Dealing with Digital Content

From the Milken Institute Global Conference, Electus chairman and founder Ben Silverman weighs in the the success of CollegeHumor and its partnership with numerous celebrities. "We can create new, original content and produce ideas that are consistent with (Eminem's and Sophia Vergara's) brand, but aren't requiring them to necessarily be in them," says Silverman.