Kardashians Talk Branding at NBCU's Power of the Purse Breakfast

Kim and Khloe Kardashian, along with momager Kris Jenner, speak on a panel moderated by E!’s Suzanne Kolb on marking their brand in a world of social and new media. The trio appeared during NBCU's power of the purse event, held Thursday, Feb. 21, at the Hotel Bel-Air

“We think of our brand as a brand for our fans,” says Kim of developing products, including clothing and makeup lines, that cater directly to fan requests.