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Michael Burns on 3 Ways Digital Content is Evolving

The vice chairman, Lionsgate Entertainment tells THR about using cross promotion to get movie goers into theaters. "Ultimately consumers get what they want, it you have a television on the wall, you have to watch it in that room but if you can transfer something over and actually download a movie or an app and sort of move around and watch when you have a few minutes here or there, that is going to happen," says Burns.