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Behind the Scenes of THR's 'Oz the Great and Powerful' Cover Shoot

James Franco, Mila Kunis, Rachel Weisz and Michelle Williams introduce us to their Oz the Great and Powerful characters and talk about the experience of working with director Sam Raimi in this exclusive footage from the cover shoot.

"The character is not a straight heroic kind of character. He's a little bit of a cad," said Franco of playing the title wizard. "I think that is what I was most attracted to."