Reality Roundtable: Gordon Ramsay, Heidi Klum on Product Placement

Gordon Ramsay and THR's roundtable guests share how they handle product placement in their reality shows without looking like a “sell out.” Project Runway host Heidi Klum said: “If it doesn’t hurt the integrity of the show and if actually makes a great challenge out of this, bring it on. It’s actually interesting and makes it special.”