Having helped transform the music industry, Ek and content chief Dawn Ostroff set their sights (and your ears) on spending hundreds of millions on exclusive podcasts and recruiting Jordan Peele, Mark Wahlberg and the Obamas in a race for scale with Apple and Amazon.

The Lucasfilm chief has a director lined up for a 2022 film even as she has yet to settle on the direction for the marquee franchise's 'evolving' mythology — or her own future.