Following the pattern of recent years, the 2020 Electronic Entertainment Expo (E3), an event that celebrates the video game industry and its cultural impact, will be open for members of the public to attend. 

The Entertainment Software Association (ESA), the main trade group that represents the video game industry in the U.S., on Wednesday announced that registration for E3 2020: Everyone Plays will open Saturday at 11 a.m. ET (8 a.m. PT) and be available for purchase via the organization's website. The event is set to run June 9-11 at the Los Angeles Convention Center, with the first day reserved for industry members.

Among this year's participating video game companies are Xbox, Nintendo, Ubisoft, Bethesda Softworks, SEGA, Capcom, Square Enix, Take-Two Interactive Software, Bandai Namco Entertainment America Inc. and Warner Bros. Games. As previously noted, and for the second year in a row, Sony will not be taking part in E3 this year.

New to the confab this year will be a floor experience including streamed conversations from leading game developers, as well as the game demos, product announcements and new title launches that have traditionally characterized the expo.

"We are working to make E3 2020 a more interactive and immersive experience with a show floor that will amplify our exhibitors, their innovations and announcements," ESA president-CEO Stanley Pierre-Louis said in a statement. "The E3 experience is an industry showcase like no other. It connects media, brands, innovators and super fans with one another."

Show hours for industry badge holders will be from 11 a.m.-6 p.m. on June 9, and for all badge holders from 10 a.m.-6 p.m. on June 10 and 11. All registration information is available here.