For the second straight year, the Electronic Entertainment Expo (E3) will be open to the public.
The Entertainment Software Association (ESA), the trade group that represents the U.S. video game industry and owns and produces E3, announced Tuesday that public ticket sales for the annual electronics convention in Los Angeles will open on Monday at 9 a.m. PT. The first 1,000 gamer passes are available for $149 each, while those sold after the first 1,000 will go for $249. Passes will be available at E3Expo.com. Media and industry registration is open now.
The event, set to run June 12-14 at the Los Angeles Convention Center, serves as a showcase for major game studios and other developers to introduce their upcoming titles. “Gamers raise the energy of E3 to a fever pitch, reinforcing its place as the world’s preeminent event for video games,” Michael D. Gallagher, president and CEO of ESA, said in a statement. “We are excited to fuel that passion and enhance the gamer experience at E3 by extending show hours and adding a third day to the wildly popular E3 Coliseum.”
This year's convention will feature extended show hours to accommodate increased number of attendees, with gamer pass hours of 2-7 p.m. on June 12, 12-7 p.m. on June 13 and 9 a.m.-6 p.m. on June 14.