Amazon is launching its third-party channels service, Amazon Channels, in the U.K. and Germany.

The e-commerce giant struck U.K. carriage deals with the likes of ITV, NBCUniversal and Discovery to offer various live and on-demand channels, including ITV Hub Plus, NBC’s reality TV streaming service Hayu, Discovery Channel and Discovery’s Eurosport Player.

The U.K. prices for each service range from £1.49 to £9.99 ($1.93 to $12.96) per month. The channels can be added by Amazon Prime members, who pay £79 ($102.53) a year.

Discovery has also announced its first major U.K. streaming deal, offering the linear Discovery Channel and on-demand programming, such as Gold Rush and Deadliest Catch, for £4.99 ($6.48) per month.

Also on offer will be the likes of BFI Player+, which makes available classic British movies on demand, as well as MGM, which promises "Hollywood hits, timeless classics and cult favorite movies from MGM."

Amazon Channels launched in the U.S. last year.

“For the first time, Prime members in the U.K. and Germany will be able to choose to watch premium TV channels without having to sign up to a bundle or a contract, giving them the freedom to pay for only what they want to watch,” said Alex Green, Amazon Channels' managing director for Europe. “From live sport to Bollywood, arthouse cinema to reality TV, and award-winning TV shows from popular channels like Discovery and ITV, Amazon Channels gives power back to customers to choose exactly what they want to watch.”

Susanna Dinnage, president of Discovery Networks U.K. and chief content officer, international, said: “We are delighted to bring our premium factual and sports content to Amazon Prime members. This partnership underlines our strategic ambition to reach people across every screen. Amazon Prime members can now experience the shows that are loved by Discovery fans as well as enjoy an exciting summer of sport which is about to kick off on the Eurosport Player.”

Simon Pitts, ITV managing director, online, pay and interactive, said: “The ITV Hub is all about giving viewers more choice about how and when they access their favorite ITV shows, including watching without the ads via ITV Hub+ for £3.99 per month. We're delighted to be part of the Amazon Channels launch lineup in the U.K."