Facebook has struck its first-ever deal to license music for video and other social experiences.
The social network announced Thursday that it has agreed to license the recorded music and publishing catalogs of Universal Music Group for use across Facebook, Instagram and Oculus. No other major label has yet to ink a music deal with the social media giant yet.
The agreement will give artists and creators the ability to use music in the videos that they upload to Facebook. The companies also said that this will be the first step in a larger partnership to bring music-based experiences to Facebook users.
"There is a magnetic relationship between music and community-building," said Facebook head of music business development and partnerships Tamara Hrivnak. "We are excited to bring that to life on Facebook, Instagram, Oculus and Messenger in partnership with UMG. Music lovers, artists and writers will all be right at home as we open up creativity, connection and innovation through music and video."
Added Michael Nash, UMG executive vp digital strategy: "Together, Facebook and UMG are creating a dynamic new model for collaboration between music companies and social platforms to advance the interests of recording artists and songwriters while enhancing the social experience of music for their fans."
Continued Nash: "This partnership is an important first step demonstrating that innovation and fair compensation for music creators are mutually reinforcing — they thrive together. We look forward to Facebook becoming a significant contributor to a healthy ecosystem for music that will benefit artists, fans and all those who invest in bringing great music to the world."
The deal follows UMG's new licensing partnership with YouTube. Sony also recently struck a deal with the Google-owned streamer.