Bad Reputation, the feature documentary about rocker Joan Jett, has been acquired by Magnolia Pictures for North America.

Kevin Kerslake directed the doc that had its world premiere at the Sundance Film Festival. It follows Jett from her early years ripping it up onstage as the founder and backbone of hard-rock legends The Runaways and first meeting collaborator Kenny Laguna in 1980 to her enduring presence in pop culture as a rock 'n' roll pioneer.

Joel Marcus wrote the feature, which was produced by Peter Afterman and Carianne Brinkman. Dan Braun of Submarine exec produced, along with Justus Haerder and Kathy Rivkin-Daum for music company BMG, which solely financed the project. Co-producers are Alessandra Pasquino and Margaret Yen.

The deal was negotiated by Submarine on behalf of the filmmakers. Magnolia is targeting a 2018 theatrical release for the film.