Joe Alwyn — actor, British person and boyfriend of one Taylor Swift — has landed a major fashion campaign. 

The 26-year-old stars in Prada's spring 2018 campaign, which was released on Friday — the same day that Swift launched the latest single, "Call It What You Want," from her upcoming album Reputation.

WWD reports that Alwyn, best known as Billy in Billy Lynn's Long Halftime Walk, was photographed by Willy Vanderperre on the roof of a Prada's exhibition space in Milan for the futuristic-looking campaign. 

When he's not busy being a muse to Swift (both "Gorgeous" and "Call It What You Want" are allegedly about the actor), Alwyn has kept busy filming his latest projects, including The Favourite, also starring Emma Stone.