Netflix will set up its first European production hub in Madrid to bolster Spanish-language production, which the streaming giant said Tuesday would include new and existing Netflix series and films.
The new facility will sprawl over a 237,000-square-foot campus 20 minutes north of Madrid, in the Ciudad de la Tele (TV City) in Tres Cantos. Spain’s Grupo Secuoya will develop and manage the campus in a multi-year partnership, providing management and other services to Netflix as its exclusive production services partner.
Netflix will take occupancy of three 13,000-square-foot soundstages starting in September, with the option to occupy additional space as construction is completed.
The creation of the production hub reflects Netflix’s deepening investment in Spain, with over 13,000 cast, crew and extras working on 20 Netflix original productions across the country this year. Spanish titles coming soon to Netflix include season 3 of Las Chicas del Cable (Cable Girls) on Sept. 7 and Elite, a young adult drama.
Titles currently in production includes Isabel Coixet’s original film Elisa & Marcela and The Alcasser Murders, a new original documentary series.
"Spain has a rich heritage of innovative, immersive content creation, and we are excited to strengthen our investment in the cultural heartland of Madrid. From San Sebastian to Santiago de Chile and Toronto to Tokyo, Spanish-language content is savored by Netflix members across the world,” said Erik Barmack, vp international originals at Netflix. "The establishment of our first European production hub will create new opportunities for Spain’s incredible creative talent, as well as demonstrating our commitment to the production of original content throughout Europe."
Netflix recently announced an overall deal with Alex Pina, the creator of the worldwide phenomenon La Casa de Papel (Money Heist), the most watched non-English language show on Netflix. Netflix is also investing significantly in licensed and co-produced titles created by Spanish broadcasters and producers. This includes a recent agreement for first-option access to drama series from Atresmedia, with Farina and La Catedral del Mar among the upcoming titles launching on Netflix globally.
“We are delighted that Netflix has chosen Ciudad de la Tele as the location of its first European production hub. Netflix sets a world-class standard in its production process, and the decision to create a production hub in Madrid is proof of Spain’s leadership in the audiovisual industry, as well as the depth of its talent pool,” said Grupo Secuoya president Raul Berdones.
Tuesday's news was applauded by the Spanish Government Agency for Trade and Investment Promotion (ICEX).
“We very much welcome Netflix's decision to establish its first European production hub in our country. We are sure this project will contribute strongly to positioning Spain as a competitive location for the global entertainment industry. In that respect, it will be entitled to our full support,” said Maria Pena, CEO of ICEX.