Social Media Star Nailea Devora Signs With UTA (Exclusive)

UTA has signed social media and YouTube influencer Nailea Devora in all areas.

Devora has secured over 9 million followers across social media accounts, including on YouTube, Instagram and TikTok. The online influencer has struck recent partnerships with YSL Beauty, PacSun, Marc Jacobs, Gucci Fragrance, Dermalogica and Honey.

Her deal with UTA comes as talent agencies rush to snap up top YouTube, Instagram and TikTok talent. The agency will work to connect Devora with Latinx and Gen Z audiences through acting, hosting, ventures and licensing, endorsements, touring, speaking, writing, producing and podcasting.

“Nailea is a singular talent and truly unique voice of her generation. Fierce, funny and savvy, we are excited to help Nai in every facet of the business to find unique opportunities connecting her to Latinx and Gen Z audiences and consumers," said UTA unscripted television agent Max Stubblefield in a statement.

Devora will continue to be represented by Mariam Rastegar at Digital Brand Architects (DBA).