Maye Musk Is the Newest CoverGirl [Instagram]
CoverGirl has been bulking up its roster of fresh faces over the past few months, first adding Insecure star/creator Issa Rae, and then chef/TV personality Ayesha Curry (also wife of Steph) to the list of ambassadors. Now, 69-year-old model and nutritionist Maye Musk is joining their ranks. Musk, who is the mother of Elon, has been modeling for the past five decades. However, this fashion season has been an especially busy one for her. In addition to walking at New York Fashion Week, she also sat front row at some shows and attended plenty of glitzy parties before jetting off to Milan and now Paris. The hiring is a positive step for age diversity and the representation of women of a certain age; in 2014, Helen Mirren, 72, also earned a beauty gig as an ambassador of L'Oreal Paris.

Americans Are Buying Fewer Nikes [WWD]
Even though Nike's profits were down 24 percent in the first quarter, the brand still managed to beat expectations and revenues were in line with predictions. Still, the slip points to the overall trend that North Americans are buying fewer Nike sneakers (and Converse, owned by Nike) even as international growth continues, especially in China. CEO Mark Parker said in a call to investors that the brand will continue to make an effort to "be more personal by adding resources to our fastest-growing cities, editing our lines to create more choice on top-selling products, investing in better data and analytics to sense market shifts faster, activating new product creation teams focused only on speed-to-market, and we are leading with mobile.”

Stylist Ilaria Urbinati's Second Eddie Bauer Collab Drops [Pret-a-Reporter Inbox]
The second installment of the Eddie Bauer Limited Edition by Ilaria Urbinati collaboration has landed. Urbinati, who styles Hollywood's most dapper men including Donald Glover, Rami Malek and James Marsden, was inspired by Eddie's wife, trapshooting champion Christine “Stine” Bauer, as well as the brand's 100-year-old archives for the winter-ready line of coats, parkas and flannels. The 23-piece collection is now available in select stores and online for $70-$350. 

Glamsquad Launches Retail Service [WWD]
Glamsquad, the on-demand beauty service app that allows users to book hair stylists, manicurists, makeup artists and other beauty specialists at their home, is broadening its horizons to become a retail service, too. Beginning in 2018, beauty professionals will be able to sell the products they use directly to the customer. "Everyone wants greater access to the customer in the home and more intimacy," said CEO Amy Shecter. "We are in the most intimate position.” The app — which services L.A., New York, Miami and D.C. — will also add eyebrow work (tinting, shaping and waxing) to its menu in early 2018.