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Current TV CEO Defends Keith Olbermann’s Ratings Dip
"It's a marathon for us. And the show will build over time as more and more people continue to find Current," says Mark Rosenthal.
DVR, online viewing increases in 2009
Nielsen's latest A2/M2 Three Screen Report -- a quarterly analysis of the company's Anytime Anywhere Media Measurement initiative -- shows considerable year-over-year growth in terms of time spent viewing DVR (up 21.1%) and online video (up 34.9%) in third-quarter 2009.
U.S. ad spending down in first half of 2009
U.S. ad spending fell 15.4% in the first half of 2009, according to data released today by the Nielsen Co. A total of $56.9 billion was spent on advertising in the first six months of the year, more than $10.3 billion less than the same period in 2008.
Univision touts World Cup, novelas, reality
The 2010 World Cup, new novelas and reality shows all play key roles in Univision's program development for the 2009-10 season, the network said late Thursday.
Nielsen to track Super Bowl ads
The Nielsen Co. will use its social networking platform HeyNielsen.com to assess the appeal of this year's batch of Super Bowl ads as they air during the game's telecast on Fox Feb. 3.