More from Anthony Crupi, Adweek
‘Big Bang Theory’ the Most Expensive Show for Advertisers
The CBS comedy commands a staggering $326,260 per 30-second spot, topping the likes of "The Voice," "Modern Family" and "The Simpsons."
Fox, ABC Begin Upfront Deals With Media Agencies
Among the cable network groups that have completed some early deals are NBCUniversal, Turner Entertainment and Fox Cable.
Cable Networks Begin Upfront Talks as Broadcast Remains Quiet
Viacom has worked its way through a handful of agencies, while NBCUniversal is pushing USA's acquisition "Modern Family," asking as much as 25 percent over previous time slot occupant "Law & Order: SVU."
General Motors Pulls Out of Adverting Buys to Cut TV Costs, Sticks With Super Bowl
Focusing instead on flagship sporting events, such as Saturday's game and NCAA March Madness, the automaker has opted out of almost half its broadcast and cable buys.
NBC Super Bowl Ad Spots Selling for up to $3.5 Mil Each
Only a handful of the broadcast's in-game slots are still available for the Feb. 5 match.
Fox Kickstarts 2011-12 Upfront Market
The broadcast net is seeing low-double-digit CPM hikes on movies and retail.