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Network producing custom creative to up the appeal for both viewers and clients.
Despite troubling indicators that suggest the economic recovery might have lost forward momentum, media buyers and network executives are confident that the TV advertising marketplace will remain…
Four episodes into its freshman run, USA Network's new spy drama "Covert Affairs" last night put up its best numbers, drawing 5.33 million total viewers in its 10 p.m. time slot.
Despite giving its Thursday lineup the night off, USA Network managed to knock out another ratings win last week, averaging 2.8 million viewers in primetime.
Three episodes into its premiere run, "Pretty Little Liars" has earned itself a 12-episode extension, bringing its total first-season order to 22 hours.
FearNet, an on-demand service for horror buffs, is looking to establish itself as a widely distributed linear network, with plans to launch as a stand-alone channel Oct. 1.
Although the solstice arrived only this week, USA Network has bobbed around in the summer surf for the past few weeks, soaking up the sun on the inflatable raft of its Thursday night lineup.
On the heels of the fastest-moving television upfront in recent memory, the bulk of the kids business has been locked in, with estimates putting total volume for this year's bazaar at $850…
After a flurry of business late Monday night, Turner Entertainment has wrapped its 2010-11 upfront deals, locking in CPM increases of 9%-10% above last year's pricing.
Jason Klarman has been elevated to president of Oxygen Media, effective immediately. He previously was general manager, a position he had held since January 2008.
Bill Goodwyn has been named to the newly created role of president of global distribution for Discovery Communications.
The return of USA Network's original drama series "Burn Notice" and "Royal Pains" helped return the NBC Universal powerhouse to the top of the cable-ratings heap, giving it the first sweep of the…