More from Chris Thilk
New ‘Invisible Man’ Trades Monsterverse for Gritty Realism
Universal's marketing campaign for 'The Invisible Man' is selling the movie as a story of an abused woman who reclaims the power taken from her.
‘Call of the Wild’ Leans on Harrison Ford to Sell Classic Tale
Disney and 20th Century Studios have created a 'Call of the Wild' marketing campaign that emphasizes both the heartfelt nature of the story and the life-or-death nature of life at the edge of the wilderness over a century ago.
How ‘Sonic the Hedgehog’ Marketing Went From False Start to Reboot
After stumbling out of the gate with 'Sonic the Hedgehog,' Paramount listened to fan criticism and reworked the film and promo campaign accordingly.
‘Birds of Prey’ Marketing Strikes More Colorful Chord Than ‘Suicide Squad’
The Warner Bros. promotional campaign for 'Birds of Prey' leaned on a star-studded soundtrack and multiple brand partners for its neon-infused rollout. Early box office tracking forecasts an opening weekend of $50 million-plus.
How ‘The Assistant’ Was Marketed Amid the Weinstein Trial
It’s hard to overstate how timely Bleecker Street’s new release, 'The Assistant,' is as it hits theaters this weekend.
‘The Gentlemen’ Marketing: Is Style Enough?
STX's promotional partners on 'The Gentlemen' include whiskey, recreational cannabis and male fashion brands.
Sony Aims to Spark ‘Bad Boys’ Revival With Sequel Marketing
The last time Will Smith and Martin Lawrence teamed up as respective detectives Mike Lowrey and Marcus Bennett was in 2003’s 'Bad Boys II.' Now Columbia is hoping there’s still an audience for a big action-buddy comedy as it releases 'Bad Boys for Life.'
Kristen Stewart Thriller ‘Underwater’ Hopes to Build Mystery in Its Marketing
Disney's 20th Century Fox marketing campaign for 'Underwater' has focused on using the confined spaces and sense of isolation to create a sense of dread while keeping whatever danger the characters face carefully hidden.
Fox’s ‘Spies in Disguise’ Marketing Bets on Will Smith, Mark Ronson
The 'Spies in Disguise' marketing campaign touted the Mark Ronson-produced soundtrack, an Audi car design tie-in and the voice acting star power of the leads, Will Smith and Tom Holland.
‘Rise of Skywalker’ Marketing Faces Challenge of Meeting Fans Expectations
Disney and Lucasfilm's Star Wars: Rise of Skywalker marketing campaign is geared to leave audiences on a positive note, assured that their beloved universe remains in good hands while new projects being developed are brought to fruition.
How the ‘Jumanji’ Sequel Leveled Up Its Marketing
'Jumanji: the Next Level' marketing featured multiple game tie-ins, holiday themed promos (and a sing-along) and one wedding crashing viral moment.
How Disney Is Marketing ‘Frozen 2’
Disney's marketing campaign for 'Frozen 2' has presented the movie as both familiar and new to the audiences that powered the original to $1.27 billion worldwide.