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Christopher Heine, AdWeek

More from Christopher Heine, AdWeek

Beyonce Stole Super Bowl 50 Halftime Show, According to Twitter Users

The singer's performance got her 147,000 tweets a minute vs. 83,000 for Coldplay and 28,000 for Bruno Mars.

SXSW: Festival Expects 28,000 Attendees With or Without a ‘Highlight’

The interactive event gets bigger and noisier this year.

Pharrell Williams Sues Diageo for $5 Million

The rapper alleges that the spirits giant broke a contract to distribute his "Qream with a Q" alcoholic beverage.

Macy’s, Diddy Hawk $223 Digital Sweater

Retailer calls wearable electronics "next big thing."