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Gail Schiller

More from Gail Schiller

MISSING HEADLINE

When director Andrew Adamson began

How effective is marketing to faith-based audiences?

Studios that have waged extensive faith-based campaigns have garnered mixed results, leading some in Hollywood to lose faith in the practice.

MTV puts in OT as social worker

To mark the two-year anniversary of its "Break the Addiction" environmental campaign as well as Earth Day on Sunday, MTV's "The Real World: Hollywood" launched its 20th season Wednesday with its…

MTV puts in OT as social worker

To mark the two-year anniversary of its "Break the Addiction" environmental campaign as well as Earth Day on Sunday, MTV's "The Real World: Hollywood" launched its 20th season Wednesday with its…

Tribeca announces 2008 sponsors

The Tribeca Film Festival announced its lineup of 2008 sponsors, including newcomers LG Electronics and Snapple, which will use the festival as a platform for new product launches.

Cartoon prepares for ‘Clone Wars’

Flanked by four Clone Troopers, George Lucas headlined Cartoon Network's upfront presentation Thursday, pitching advertisers his new animated series "Star Wars: The Clone Wars."

Sundance slate headed by ‘Spectacle,’ seven series

Sundance Channel has announced a new talk show hosted by Elvis Costello and executive produced by Elton John as well as seven shows in development for 2009. But it declined to confirm reports that…

George Lucas presents ‘Clone Wars’

Flanked by four Clone Troopers, George Lucas headlined Cartoon Network's upfront presentation Thursday, pitching advertisers his new animated series "Star Wars: The Clone Wars."

George Lucas presents ‘Clone Wars’ at Cartoon upfront

Flanked by four Clone Troopers, George Lucas headlined Cartoon Network's upfront presentation Thursday, pitching advertisers his new animated series "Star Wars: The Clone Wars."

MTV Nets gets a burst of ‘Speed’

Warner Bros.' "Speed Racer" will hijack and speed up TV promos and Web sites from MTV Networks in a multilayered, cross-platform marketing campaign tied to the tentpole movie's May 9 release.

Imax rolls out fuel-efficient ads

Los Angeles-based Media-n-Motion has come up with a new way of breaking through the clutter, especially on gridlocked freeways — ads placed on fuel tankers.

Sundance Channel announces new series

Sundance Channel Wednesday announced a new talk show hosted by Elvis Costello and executive produced by Elton John as well as seven new shows in development for 2009, but declined to confirm or deny…