More from John Consoli
Nets impress bucks-up buyers
In a soft market, nets have rolled out strong schedules. Despite the troubled economy, most advertisers are not drastically cutting their national TV budgets for next season, a signal that might bode well for the broadcast networks — if they don't take hard-line positions regarding rate increases.
Networks are taking a stand against the president's primetime pre-emptions.
Moonves atwitter about Web
Leslie Moonves said Tuesday that though he once was "nervous" and "scared," losing sleep over the possibility of the Internet siphoning off viewers from his TV network, he now believes that any media company that does not distribute its content online in some manner is doomed to fail.
‘No carnage’ in Q4 TV ads
Despite a troubled economy that is spawning rising retail prices, growing unemployment and record home foreclosures, most advertisers will not abandon national television in the fourth quarter, with just about every marketer planning to spend as much or even more than they committed in the May upfront.
Olympics a boon for Telemundo
NBC-owned Hispanic broadcast network Telemundo's Summer Olympics coverage drew 12 million unique persons during the first 10 days of the Beijing Games, surpassing by 12% the audience for its entire coverage of the 2004 Athens Games.
Summer lovin’ for nets
The Big Five English-language broadcast networks, through the first eight weeks of the summer season, are cumulatively drawing 1.2 million more viewers per night than they did last summer.
Novela affair for Telemundo, Ford
Telemundo is partnering with Ford for a 22-episode miniseries novela that will air after the 11 p.m. local news on Telemundo stations in New York, Los Angeles and Miami beginning Monday.
Syndies sing happy ad tune<sub18></sub18>
The TV syndication upfront marketplace has all but wrapped, with CBS Television Distribution, which controls about 50% of total syndicated programming inventory, completing its last major deal with GroupM.
Univision cuts huge cross-platform deal
In what could be the largest one-time, cross-platform upfront deal ever between a Hispanic media agency and a Hispanic TV network, Zubi Advertising of Miami and Univision have completed an all-encompassing media advertising deal approaching $80 million.
Sunny days for syndies
The overall TV syndication upfront sales marketplace is more than 50% complete, with one syndicator, Warner Bros. Domestic Television Distribution, more than 70% sold out of its 2008-09 ad inventory, according to buyers and sellers.
What slump? Nets get more at upfronts
With ABC, Fox and CBS wrapping their upfront sales Monday, the final broadcast networks tally is in.
The barrels of ad dollars being dumped into the current upfront marketplace are proving that broadcast TV, for the foreseeable future and against all odds, really remains the king of all media.