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Michael Paoletta, Billboard

More from Michael Paoletta, Billboard

Elliott chips in with Doritos

Missy Elliott is partnering with Doritos Collisions for a multiplatform campaign including TV spots, an online interactive experience and an exclusive track that will not be commercially available.

EMI, Saatchi & Saatchi team for marketing

With an eye on boosting sales of physical CDs and DVDs, premium DRM-free downloads and mobile music products, EMI Music Marketing's catalog department in the U.S. has tapped Saatchi & Saatchi to help develop and execute strategic marketing campaigns for its numerous legendary artists, Billboard.biz has learned.

PIR finds soul mate in Sony BMG

Sony BMG Music Entertainment has licensed the complete catalog of music from Philadelphia International Records, the label founded by Kenny Gamble and Leon Huff in 1971.