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Mike Shields, MediaWeek

More from Mike Shields, MediaWeek

Hulu to Produce Original Content

The video hub is looking to expand beyond its present audience.

Networks pulling ad inventory from Hulu

Hulu isn't able to sell much inventory from NBC's primetime shows these days. That's because NBC has begun pulling back the maximum allowable amount of ad inventory within its shows on Hulu, as is such sister cable networks as USA and Bravo.

‘Social Network’ launches ads on MySpace

Facebook flick is aggressively promoted on its competitor

Disney Online rolls out two Muppets series

Disney Online has rolled out two new Web series featuring Kermit, Fozzie and the gang along with Food Network veteran chef Cat Cora.

HBO, Fox tap GetGlue to hype series

HBO is looking to establish its next appointment TV series with the much-hyped Prohibition-era series "Boardwalk Empire," which debuts Sept. 19.

Total Beauty acquires Lime Life

Total Beauty Media Inc., which operates the women's service/consumer product review site TotalBeauty.com, has acquired LimeLife.com, a female-aimed lifestyle and celebrity news site.



Vevo launches iPhone, iPod Touch apps

Vevo, a rapidly growing online hub for music videos--the company boasts 20,000 videos from over 7,000 artists--has rolled out a free application for Apple's iPhone and iPod Touch.

Fox News’ website lags rival CNN.com

In the cable TV news world, Fox News Channel is a force to be reckoned with. So why does the network continually get its digital clock cleaned -- by CNN, of all rivals?

Mobile video revenue expected to triple

Revenue tied to mobile video is expected to nearly triple from 2009 to 2014 -- jumping from just $436 million to $1.34 billion, according to eMarketer. In 2010 alone, mobile video revenue should reach $548 million, per eMarketer.

NBCU creates its own online ad network

NBCU has created its answer to an online ad network -- though one comprised solely of its owned-and-operated sites.

iPad revitalizes enduring publication

Cracked.com, born out of the now defunct Cracked magazine has launched an iPad app.

NBCU creates own ad network

NBCU has created its answer to an online ad network -- though one comprised solely of its owned-and-operated sites.