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Steve McClellan, AdWeek

More from Steve McClellan, AdWeek

NBC Universal, Google scrap ad alliance

Sources said media conglomerate concluded that there was little value derived from having an Internet company sell its ads.

Will broadcasters start promoting on rival nets?

Is it finally time for the broadcast networks to start promoting their offerings on one another's air? It's a thorny competitive issue that has stirred debate recently as the networks gear up to…

CBS completes upfront sales

CBS confirmed that it has completed upfront sales. It didn't address pricing, but sources said the network achieved market-leading price increases of 9%-10% compared with year-ago rates.

NBCU Digital Studio adding new shows

NBCU Digital Studio has produced just two series per year. But in a sign that the unit is gaining traction, it plans to announce a slate of programs to run over the next 12 months.

Fox to air delayed Lane Bryant ad

Lane Bryant's controversial new lingerie ad has been given an airdate on Fox, April 28, during the closing minutes of the 9 p.m. edition of "American Idol."

Retailer blasts Fox, ABC over ad censorship

Lane Bryant is up in arms that two networks -- Fox and ABC -- have resisted airing a sexy lingerie ad from the company in time periods where the networks have broadcast other racy fare.

Ad buyers excited about Conan at TBS

Ad buyers are responding favorably to the news that Conan O'Brien is headed to TBS in the fall, saying he'll be one more option they can use to play sellers against one another during ad sales…

Telemundo adds products unit

Telemundo, the Spanish-language TV operation owned by NBC Universal, has launched a licensing and consumer products unit.

Forecasts see modest ad growth ahead

For the global advertising economy, the worst of the recession appears to be over, although a full recovery will take years, not months, according to new ad spending forecasts from WPP's GroupM and…

Steve Hasker joins Nielsen

The Nielsen Co. has hired McKinsey & Co. partner Steve Hasker to fill the newly created position of president, Media Product Leadership and Advertiser Solutions.

CBS sells 65% of ads for Super Bowl

CBS has sold 65% of the available commercial spots for next year's Super Bowl, according to sources, an impressive amount considering the still-dire economic circumstances.

CBS bubbling over Pepsi video-in-print ad

In a bid to generate maximum buzz leading into the fall TV season, Omnicom's OMD has paired two of its clients -- CBS and Pepsi -- with a new technology that brings iPod-quality video to a print…