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Univision CEO Joe Uva said Tuesday that the TV ad market appears to be stabilizing, based on current scatter market spending, but noted that it is anyone's guess when a full recovery might occur.
Steve Sternberg, a 27-year Interpublic Group veteran and one of the more respected and quoted TV-research executives on Madison Avenue, is leaving the company.
For the second time this year, Publicis Groupe media-agency network Zenith Optimedia has downgraded its 2009 global and North American ad-spending forecasts.
DVR pioneer TiVo reported a $4.1 million net loss for the fiscal first quarter on a 10% revenue decline to $54.9 million. Net profits during the year-ago period were $3.6 million.
With record ratings that soared 32% in 18-49 this season, Spanish-language broadcast network Telemundo on Monday announced a batch of new shows for the 2009-10 campaign.
While ABC's "Lost" and NBC's "Heroes" have lost some steam in the Nielsen ratings over the past year, they remain two of the most valuable program franchises a marketer can tap into, according to the…
Those hoping for a turnaround in the U.S. ad economy next year could be sorely disappointed, according to a new forecast from WPP's GroupM. What's worse, the new research predicts that outlays in…
Spanish-language TV network Univision is changing the format for presenting its new program lineup for the 2009-10 season to advertisers and agencies during this year's upfront.
There is little disagreement among ad buyers that they have a lot of leverage heading into this year's upfront television marketplace.
NBC said Tuesday that it will not allow a spot with multiple advertisers in the Super Bowl.
The media marketplace could be mired in a recessionary climate for several years, according to Rino Scanzoni, chief investment officer at WPP's GroupM.
Texas billionaire T. Boone Pickens doesn't take no for an answer. At least he didn't when NBC -- and sibling cable networks CNBC and MSNBC -- apparently rejected his latest ad stating the case for…