More from Steve McClellan
Univision on Track to Become Top U.S. Broadcast Network
Ad buyers predict the Spanish-language channel will be No. 1 in a few years, while a rival executive says 'they're already at No. 5,' having eclipsed the CW.
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Cablers complete upfront sales quickly
If the 2010-11 cable upfront were a World Cup match, buyers and sellers would now be at about the 80-minute mark, with little threat of stoppage time added to defray any on-field histrionics.
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Oscarcast’s ad inventory nearly sold out
With less than a week to go before Hollywood fetes itself with the red carpet and gold statuettes, ABC's ad sales team has cause to throw a celebration of its own as the network's broadcast of the 82nd Annual Academy Awards is all but sold out.
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Scatter market upbeat so far
If the 2009-10 TV upfront market was all about knowin' when to hold 'em and knowin' when to fold 'em, it won't be possible to assess how well the networks played their collective hand until next year.
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Upfront marketplace still stalled
As a weary nation welcomed the respite of the holiday weekend, TV ad sales execs were particularly looking forward to taking in some Fourth of July fireworks as pyrotechnics have been in short supply thus far in this year's upfront marketplace.
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For ad buyers, it’s more than ratings
Although ABC's "Lost" and NBC's "Heroes" have lost some steam in the Nielsen ratings, they remain two of the most valuable program franchises a marketer can tap into, according to the new Content Power Ratings released Thursday by Publicis' Optimedia.
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Buyers have leverage at TV upfronts
Faced with the worst economy in a generation and with ad budgets down and predicted to sink further, there is little disagreement among ad buyers that they have a lot of leverage entering this year's upfronts.
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NBC calls illegal formation on Super Bowl ad
NBC said Tuesday that it will not allow a spot with multiple advertisers in the Super Bowl.
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NBC, Pickens spar over foreign oil ad
Texas billionaire T. Boone Pickens doesn't take no for an answer.
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‘Kimmel’ revives live TV spots
ABC is set to announce shortly that "Jimmy Kimmel Live" will integrate live commercials into each episode of the late-night talk show subject to interest on the part of advertisers. The first live commercials are expected to begin next month.
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New study literally follows consumers
What better way to track people's video consumption than to have someone follow them around all day making detailed notes about when and how they watch, listen, surf, read, play video games, download, text and talk on the phone?
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Media study will see every step you take
What better way to track people's video consumption than to have someone follow them around all day — from the time they wake up until they retire at night — making detailed notes about when and how they watch, listen, surf, read, play video games, download, text and talk on the phone?
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