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Sue Zeidler, Reuters

More from Sue Zeidler, Reuters

WME to represent ‘Terminator’ franchise

California hedge fund Pacificor on Thursday said it has retained WME to represent it in the sale of all rights to the "Terminator" franchise.

Studios cut marketing as landscape changes

"How to Better Market a Film Opening" might be the sequel to 3-D film "How to Train Your Dragon" if critics have their way.

Disney launching iPhone, iPod applications

Walt Disney Co is launching free iPhone and iPod touch applications, giving fans access to Disney content and interactive features anywhere.

Hulu testing models to boost revenue

Video-viewing site Hulu is experimenting with different business models and initiatives, from bumping up advertising to designing subscription-based content, to boost revenue, said NBC Universal's TV chief Marc Graboff.

NBC TV chief addresses viewing habits

Traditional television viewing patterns are collapsing and the industry needs to quickly figure out how to profit in a world where people can watch TV shows anytime, anywhere, NBC Universal's TV chief said.

Top concerts reselling at bargain prices

According to eBay Inc's StubHub, the leading Internet ticket re-seller, last-minute concert ticket sales at sharply lower prices are on the rise for acts like Paul McCartney, Bruce Springsteen, Jonas Brothers, Coldplay, and U2.