ARRI Rental US Camera Taps Peter Crithary as President

Additionally, Carly Barber has been named president of ARRI Rental US Lighting.
Courtesy of ARRI
Peter Crithary

ARRI Rental, the rental arm of camera maker ARRI, has a new leadership team for North America. Peter Crithary has been tapped as president of ARRI Rental US Camera and Carly Barber will serve as president of ARRI Rental US Lighting, with Jeff Pentek joining as its vp.

Crithary spent the past 13 years at Sony Electronics, including in marketing roles where he helped to introduce digital cinematography cameras such as the F65 and Venice. He began his career as a cameraman in Australia. Crithary will be based out of ARRI's Secaucus, New Jersey, office.

Barber managed Hollywood Rental as vp operations and president for 15 years and Pentek worked in a rental company and as a member of Local 728 before both founded Los Angeles-based lighting and grip company Illumination Dynamics in 2001. They will also remain in their positions at Illumination, a wholly owned subsidiary of ARRI Rental, with Barber as its CEO and Pentek its COO.

Additionally, John Van der Linden has been promoted to vp lighting and transportation operations at ARRI Rental.