Black Friday Report: 57 Million Shoppers Targeted Consumer Electronics Technology

Smartphones were the most popular product, according to the Consumer Technology Association's annual survey.
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An estimated 57 million U.S. adults shopped or plan to shop for consumer electronics technology during Black Friday week, according to preliminary figures from a post-Black Friday survey released Sunday by the Consumer Technology Association (formerly the Consumer Electronics Association).

These consumer electronics technology purchases amount to roughly $150 in spending per shopper reported CTA's chief economist, Shawn DuBravac, Ph.D.

Of those who said they shopped or planned to shop for consumer technology, 26 percent said they targeted a smartphone — the most cited single product category.

The report also said 19 percent of shoppers targeted tablets; 15 percent shopped or plan to shop for laptops; and 14 percent are purchasing or planning to purchase video game consoles. In terms of emerging technology, 3 percent of shoppers said they bought or planned to buy smartwatches, which DuBravac said did “pretty well considering it's a nascent category.” TVs, he projected, would be down slightly from a year ago.

CTA is using the term "Black Friday week," covering the period of time from Monday, Nov. 23 to Monday, Nov. 30, reflecting how shopping is now less about a single day but more about the full week surrounding Thanksgiving, including Cyber Monday, with increased online shopping.