CES: Cameron Pace Group Busy With 'Avatar' Sequels; '2D Plus' Development

"Avatar" (James Cameron, 2010), $221.9 million

The success of James Cameron's Avatar announced China's arrival as one of the world's most vibrant film markets -- and also one of the most unpredictable. Opening in the first week of January 2010, the 2D version of the movie was pulled early from cinemas by government authorities to make way for better performances by domestic productions. China's 3D infrastructure was also not nearly as developed then as it is today. Nonetheless, the film was the biggest cinematic event in Chinese history. 

LAS VEGAS -- During a panel at the International CES, a group of 3D stakeholders asserted that glasses-free 3D is the key to rebooting this sector.

Panelist O.D. Welch, COO of Cameron Pace Group, said of notorious 3D believer James Cameron, "When he envisions something, he forces it into reality."

STORY: CES: 3D TV Needs Glasses-Free, High Dynamic Range Reboot

Cameron executed his 3D vision in 2009's Avatar. "We have tall marching orders with the Avatar sequels," Welch reported, adding that the company is also focused on research and development, including a '2D-plus' camera system that he described as a 2D camera with two micro cameras that are used to capture and create a depth map.

This ties in with a partnership between CPG and Dolby, which was announced at the 2013 NAB Show, aimed at making glasses-free 3D happen in the home. Dolby's senior director of broadcast imaging, Roland Vlaicu, explained that the data captured with the CPG 2D-plus system is information that can be used to put the program on displays equipped with Dolby 3D glasses-free 3D technology.

Dolby 3D is incorporated in various demos around the CES exhibition, including a prototype 85-inch 8K glasses-free 3D TV from Sharp.

Also during the panel, Matt Liszt, vp marketing at MasterImage 3D, reported that smartphones using its glasses-free 3D technology have already been launched in India and China. Mathu Rajan, CEO of glasses-free 3D technology developer Stream TV Networks, said its 'Ultra-D' technology is available to set makers to offer glasses-free 3D capabilities.

Email: Carolyn.Giardina@THR.com
Twitter: @CGinLA