CES: LG Unwraps 77-inch Curved 4K OLED TV, Commits to High Dynamic Range

LG TV - H 2014

LG TV - H 2014

LG unveiled its plans for the television market, which includes OLED, 4K and high-dynamic-range imagery. All of this, as well as developments including a new G Flex 2 curved smartphone, were announced Monday at the company's CES press conference.

Touting OLED as the "future of television," LG launched seven OLED TVs, all 4K resolution (four times that of HD), curved and flat, and in a range of sizes (55-inch, 65-inch and 77-inch). The company highlighted its 77-inch curved OLED by bringing it to the stage.

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In all, 60 percent of LG’s 2015 TV lineup will be 4K, with display sizes starting at 43-inches. LG additionally plans to demonstrate 8K TV, which is largely being pushed by Japan's NHK and offers 16 times more resolution than HD.

LG also announced that its new webOS 20 Smart TV platform will support 4K; and it's building related alliances with content and technology providers including GoPro, DirecTV, Amazon, YouTube and Netflix.

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As for high dynamic range (effectively a wider range between the blackest blacks and whitest whites), Greg Peters of Netflix was on hand to promote the effort to offer “not just more pixels, but better pixels, and HDR is coming to Netflix and LG this year.” The companies didn’t elaborate on what HDR specification(s) it intends to support, but expect plenty of HDR talk during CES, particularly in the Hollywood community where interest is building. Dolby is bullish on its Dolby Vision HDR format and others, including Technicolor and Phillips are developing HDR systems. There’s also a standards effort underway at the International Telecommunication Union to add HDR to its Ultra HD specification.

The mobile portion of LG's press conference was highlighted by the introduction of the G Flex 2 flexible smartphone. Available in silver and red, the device has a 5.5-inch 1080p display and uses a Qualcomm Snapdragon processor.

Email: Carolyn.Giardina@THR.com
Twitter: @CGinLA