CES: Roku Unleashes Roku TV

Roku TV - H - 2013

Roku is unwrapping Roku TV, actual Smart TVs that "apply the same principles" as the company's streaming platform.

Roku plans to license the platform and software to set manufacturers. TCL and Hisense are the first partners and will be previewing Roku TV models in sizes ranging from 32 to 55 inches this week at the International CES in Las Vegas.

The TVs are scheduled for availability in fall 2014.

Like Roku streaming players, the TVs will have access to the Roku Channel Store. They can be controlled by either the TV remote or mobile devices using the Roku app.

Roku CEO Anthony Wood said in a statement that with Roku TV, "the content community will gain additional distribution and revenues through an already popular and trusted streaming platform -- now in the TV.”

TCL is the third largest global TV manufacturer and shipped roughly 12 million TVs in 2012. Hisense is the fifth largest set maker and shipped 9 million TVs in 2012.

Email: Carolyn.Giardina@THR.com
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