11:57am PT by Carolyn Giardina
CineEurope: Odeon & UCI Cinemas Group Selects Dolby Atmos
BARCELONA -- Odeon & UCI Cinemas Group plans to install Dolby's immersive Atmos sound system in 27 of its flagship iSens-equipped auditoriums in Austria, Germany, Ireland, Italy, Spain and the U.K.
The first phase will see seven UCI/Cinesa cinemas equipped with Atmos. That includes Cinesa Mendez Alvaro, Cinesa Equinoccio, Cinesa Parc Valles and Cinesa Nassica in Spain; as well as Germany’s UCI Cinemas Düsseldorf, UCI Ruhr Park and UCI Am Eastgate. Cinesa Equinoccio and Cinesa Nassica are new cinemas.
The remaining 20 Atmos installations on iSens screens will be completed over the next six months.
To date, roughly 30 cinema screens have been equipped with Dolby Atmos in 15 countries across Europe, the Middle East and Africa. Dolby expects that in the next six months that total will grow to include nearly 60 cinema screens across the region and roughly 200 worldwide.
Summer Atmos titles include Man of Steel, Pacific Rim, The Wolverine and Elysium.