CinemaCon: L.A. Live's 4D Installation by CJ 4DPlex Expected to Launch Early July

Noah Poster - P 2013

LAS VEGAS -- Seoul-headquartered "4D" cinema company CJ 4DPlex has inked a deal with AEG to install its first U.S.-based 4DX system at Regal Cinemas L.A. Live Stadium 14 in Los Angeles, which will be a 100-seat theater expected to be completed in late June or early July.

This timing would offer the possibility to launch with one of CJ 4DPlex's upcoming 4D titles such as DreamWorks Animation's How to Train Your Dragon 2, which, along with Paramount's Noah, will be previewed in 4D this week in a demonstration during theater owners confab CinemaCon.

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Also scheduled for 4DX-supported theaters are titles such as Captain America: The Winter Soldier.

In 2013, there were 58 titles mastered in the format, including Gravity, Frozen, Iron Man 3 and The Hobbit: The Desolation of Smaug.

Company execs said they aim to work with the filmmakers to create these experiences, which combine 3D with features such as motion, wind, strobe, fog, mist, rain and "scent-based" effects. 

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L.A. Live reps said the company had not yet determined what the surcharge will be for the 4D experience. Meanwhile, CJ 4DPlex plans to continue to target major U.S. cities for additional sites.

It currently has 91 theater installations in 23 countries, including Bulgaria, China, Chile, Czech Republic, Hungary, Japan, the United Arab Emirates and Venezuela.

It opened in Vietnam during January, and next month plans to debut in India and the Philippines.

Along with CJ, there are two additional companies vying for the 4D cinema market, MediaMation and D-Box.

Twitter: @CGinLA