7:45pm PT by Carolyn Giardina
CinemaCon: Mobile Ticketing Gets a Push as Atom, Fandango, MovieTickets Announce Deals
Mobile movie ticketing systems moved to the front of the line at CinemaCon, the theater owners convention taking place in Las Vegas, as Atom Tickets, Fandango and MovieTickets.com announced deals on Tuesday.
Atom touted new exhibitor partnerships with Regal Entertainment Group and AMC Theatres, as well as regional movie houses Studio Movie Grill and Silverspot Cinemas. These new partners join Landmark Cinemas of Canada as Atom-enabled circuits.
The Santa Monica-based Atom, which was founded in 2014 and completed a Series B round of financing in January, launched its mobile ticketing platform and app launched in select North American markets earlier this year. The company projects that it will support more than 15,000 screens by the end of the year. The app, designed for both iOS and Android, allows moviegoers to pre-order tickets and concessions and invite their friends to join them, and can be integrated with theater loyalty programs.
Separately, Fandango, which offers both movie ticketing and online content about films, revealed that it’s developing a Fandango bot for Facebook Messenger to provide customers with access to movie information, trailers, show times, theater locations and a link to advance ticketing for all theatrical releases on Fandango from their mobile devices. It expects to launch in May.
Fandango currently has more than two million followers across multiple destinations on Facebook, as well as channels on Facebook Notify. It was also an early adopter of Facebook Live.
Also, as CinemaCon kicked off, MovieTickets.com reported that it signed a deal to begin advance ticketing to Fridley Theatres, which has 22 locations and 98 screens across Iowa and Nebraska. MovieTickets.com also recently announced a deal with Landmark Cinemas in Canada, boosting its presence in that country where it estimates it now offers advance ticketing for nearly 75 percent of that country’s screens. The addition of Landmark and Fridley brings MovieTickets.com’s global footprint to nearly 29,000 screens.