2:59pm PT by Carolyn Giardina
Comic-Con: 'Walking Dead' Zombies to Appear In Virtual Reality
Virtual reality firm IM360 is working with partners to live stream Comic-Con experiences tied to The Walking Dead and Conan O’Brien. These can be viewed in virtual reality using VR headsets such as Goggle Cardboard or Samsung VR Gear, or viewed on tablets or smartphones.
While many early VR demonstrations feature produced content, IM360 — a VR joint venture between Digital Domain Holdings, the parent of VFX house Digital Domain, and British Columbia-headquartered Immersive Media — believes that live-streaming to VR headsets could be a key opportunity as the emerging market gets going.
At Comic-Con, IM360 will have its 360-degree VR cameras on hand at The Walking Dead’s Walker Staker fan event on Saturday, which organizers expect to involve thousands of fans who will be on the run from zombies.
IM360 will also be live-streaming Skybound Entertainment (Walking Dead) booth tours.
Conan O’Brien is also going live from Comic-Con with IM360’s 360-degree camera mounted at his desk. This content, for viewing in VR or on mobile devices, can be found here.
The VR developer has also teamed up with Roddenberry Entertainment's Roddenberry 360, which is showing 15 minutes of its VR narrative White Room: 02B3 during Comic-Con.
It's also working with Syfy, which launched a teaser for its upcoming space drama The Expanse, through which viewers will get a 360-degree tour of the spaceship Canterbury, a massive ice freighter introduced in the first episode of the series. Additional VR content will be added to the app by IM360 leading up to the series’ December premiere.
IM360 president Myles McGovern told The Hollywood Reporter that the company would next be testing VR with the NBA and ABC.