Deluxe Acquires Sundog Media Toolkit (Exclusive)

Cyril Drabinsky - Getty - H 2020
Stefanie Keenan/Getty Images

Deluxe has acquired Sundog Media Toolkit, a U.K.-based mastering and versioning services business. Terms of the deal were not disclosed.

Founded in 2013 by CEO Richard Welsh and CTO Chris Ralph, Sundog developed an automated, cloud-based platform used to create multi-format and language files for theatrical distribution and streaming platforms. With the deal, Welsh and Ralph have joined Deluxe in senior executive positions.

"With our combined drive for innovation and Deluxe’s global footprint, we will be able to extend our cloud automation technologies to customers worldwide," said Welsh.

Deluxe's services include content mastering, asset/library management, localization and delivery. "Sundog will provide us with an expansion and enhancement of our robust technology-driven services, adding efficiency, speed, and scale," said Deluxe CEO Cyril Drabinsky.

Deluxe was acquired by Platinum Equity last summer.