Jim Jannard Steps Aside as Public Face of Red Digital Cameras

"Life is short and I am tired," the exec wrote Monday in a post on the Reduser forum.

Oakley founder Jim Jannard -- widely known in the production world as the founder of Red, the maker of digital cinema cameras -- revealed Monday that he is stepping back as the “face of Red ” in a post on Reduser.com.

In his “final post,” Jannard wrote that in “idiotic [online] forums” he has been described as “a hypester, a scam artist. I just have to wonder what these guys are smoking. But I have to say...they have gotten to me. I don't need this. I don't deserve this. Life is short and I am tired.”

Red made its debut at NAB 2006 with a plan to make high-quality digital cameras at a price much lower than what was available at that time, and since then the camera maker has been both idolized and harshly criticized. But it's undeniable that its cameras have impacted the market. Recently, Red Epic cameras were used on high-profile movies including The Amazing Spider-Man, The Great Gatsby and The Hobbit trilogy.

Most recently, Red announced its Dragon sensor, which the company said supports 6K, ten times the resolution of HD.

Wrote Jannard in Monday’s post: “With the release of the Dragon sensor...I have finished my mission. I am done posting. I will no longer be the face of Red. Mercifully, Jarred [Land, Red’s president] will take my place, and he is worthy times forever. Jarred is me...only 30 years younger.”

Jannard concluded: “I have done my best. I saw a fatal flaw in the camera industry. We did our best to address it. I will now sink into the background, I hope with my reputation intact. I will work on the future of digital cinema...behind the scenes.”

The complete post can be found here

Red is scheduled to exhibit in just a few short weeks at the International Broadcasting Convention (IBC), which begins Sept. 12 in Amsterdam. The company has announced that it will showcase the Dragon sensor during the confab.