5:30pm PT by Carolyn Giardina
NAB: Technicolor Reveals Additional High Dynamic Range Plans
While still leaving many questions unanswered, Technicolor is using this week’s National Association of Broadcasters Show to reveal more of its plans to support high dynamic range, a feature that expands the range between the whitest whites and blackest blacks that can be seen on a TV or movie screen.
Announced steps include HDR color grading services for movies, TV shows and commercials. Also, the company plans to license what it calls an Intelligent Tone Management plug-in, developed to help broadcasters to create HDR content in their own facilities.
Hollywood is interested in HDR, but a challenge to a rollout is that various, some proprietary, formats are appearing.
Technicolor said its color grading services would launch in Los Angeles in June, supporting the HDR guidelines set by the UHD Alliance, an industry coalition that includes most of the Hollywood studios. Those guidelines, however, have not yet been set; Technicolor is hopeful something might be in place in the foreseeable future.
The Intelligent Tone Management plug-in was created to analyze video in real time and provide colorists with more control of luminance in the shadows, mid-tones and highlights. The company plans to license the plug-in, which is being tested with a planned release in June.
At NAB, Autodesk is demoing the plug-in with the Autodesk Lustre color grading system and Blackmagic Design, with its DaVinci Resolve color grading software. FilmLight also is planning support for its Baselight grading system.
Just prior to NAB, Technicolor and Sinclair Broadcast Group completed a test of a live, over-the-air HDR broadcast.
“We are committed to leading these industry developments by empowering every segment, from production and creative services, through delivery and device technology,” said Vince Pizzica, Technicolor’s senior executive vp corporate development and technology, in a statement.and suddenly you are there.""]