NASA Seeks Hollywood Partners to Bring Artemis Missions to Viewers Using Advanced Tech

Full Moon
LAURENT EMMANUEL/AFP via Getty Images

As NASA prepares to bring its Artemis Moon exploration program to a worldwide audience, it's seeking collaborators from the entertainment industry.

The agency released an Announcement for Proposals for potential partnerships from studios, broadcasters and other organizations that include potential advanced technologies such as cameras to augment NASA imagery.

“We’re looking for partners to use advanced technologies, imagery applications and approaches that will go beyond our standard coverage on NASA TV,” said NASA administrator Jim Bridenstine. “We want to capture the awe of Apollo for a new generation – the Artemis Generation. Just as people were glued to the TV 50 years ago as astronauts took the first steps on the Moon, we want to bring people along in this new era of exploration.” This could start with a trip around the Moon with astronauts on the Artemis II mission, targeted for 2023.

Spacecraft are routinely outfitted with NASA cameras for technical and operational support, and footage from these cameras typically is used to supplement mission coverage on NASA TV. Hollywood also has played a role in NASA's efforts to deliver images from space. For instance IMAX cameras, Red cameras and virtual reality systems have been used at the International Space Station, and cinematographers have trained astronauts in how to use them to create compelling imagery.

NASA’s Artemis I mission is planned as an uncrewed flight test that will launch its Orion spacecraft to orbit the Moon and return to Earth. On Artemis II, Orion would carry astronauts around the Moon and back, and Artemis III is intended to land the first woman and next man on the lunar surface. Subsequent missions aim to explore more of the Moon and test technologies and procedures needed for human exploration of Mars.