Entertainment Tech Provider Pix Acquires Codex

Pix - H - 2019

Pix — the San Francisco-headquartered maker of the familiar PIX app for online collaboration — reached an agreement to acquire London-based production tech developer Codex. The privately owned companies didn't disclose the terms of the deal.

Codex, which received an Engineering Emmy last fall, is best known for developing digital recording technology used by cinematographers who shoot with digital cameras such as the ARRI Alexa. The technology offered by Pix, which earlier this year received a Motion Picture Academy SciTech Award, and Codex will continue to be offered and technology partnerships, including the one that Codex shares with ARRI, will remain unchanged, the company reported.

Meanwhile the combined company intends to develop new products and services aimed at streamlining the process of on-set recording through postproduction. In fact, earlier this month at the NAB Show, the two companies highlighted ConnectedSet, a system using their combined toolset to manage the recording, transcoding, storage and delivery of filmed assets created on set, along with the associated metadata. ConnectedSet is currently being used for production of David Fincher’s Netflix drama series Mindhunter season two.  

“Our clients have relied on Pix to protect their material and ideas throughout all phases of production. In Codex, we found a group that similarly values relationships with attention to critical details,” said Eric Dachs, founder and CEO at Pix, in a statement. “Codex will retain its distinct brand and culture and there is a great deal we can do together for the benefit of our clients and the industry.”

The 58-person Codex staff will stay in place in London and its other bases around the world, according to the company, which brings its head count to 183.

Codex managing director Marc Dando assumes the role of chief design officer at Pix. Said Dando, “Pix and Codex are complementary, trusted brands used by leading creatives, filmmakers and studios around the world. The integration of both services into one simplified workflow will deliver the industry a fast, secure, global collaborative ecosystem.”