2:00pm PT by Carolyn Giardina
Regal Inks Deal With CJ 4DPLEX to Bring More Motion-Activated Seats to Its Theaters
Seoul-headquartered CJ 4DPLEX has signed a letter of intent with Regal Entertainment Group to bring CJ’s 4DX 4D cinema system to 17 new Regal screens in the U.S. by the end of 2018. Details of the agreement were not revealed.
CJ’s 4DX cinema system includes motion-activated seats and such effects as wind, fog, rain and scents.
“With the continued success of our New York and Los Angeles locations, we are excited to partner with CJ 4DPLEX to expand this immersive experience to additional Regal Cinemas throughout the country,” Rob Del Moro, Regal’s chief technical and theater operations officer, said Monday in a statement.
4DX cinema systems currently operate in 268 theaters in 41 countries.