11:13am PT by Carolyn Giardina
Regal Inks Deal for Augmented Reality Movie Experience
Regal Entertainment Group has inked a deal with Concourse Media to distribute Concourse-developed Moviebill, a sort of augmented reality-based Playbill for the movie industry.
Each Moviebill will promote one featured film. According to Concourse, all of the major film studios are working with the company to provide exclusive AR experiences related to behind-the-scenes footage, deleted scenes, games, talent commentary and other features.
The inaugural edition will be announced later this year for a planned 2018 launch.
“Moviebill provides an experience for moviegoers that helps bring the movie to life and promotes a deeper connection to the movies in our theatres,” Regal CMO Ken Thewes said Monday in a statement. “We chose to incorporate Moviebill because it continues our goal of enhancing the moviegoing experience, giving movie fans more of what they want directly in their hands.”
A cast section of Moviebill will activate content from IMDb, Concourse said.