Samsung, 20th Century Fox Expand Ultra HD Content Partnership

Agreement is aimed at making more 4K content available to Samsung UHD TV owners.

Samsung and 20th Century Fox have expanded an agreement to offer more Ultra HD content to consumers via Samsung’s Smart Hub across the company’s UHD TVs.

Ultra HD offers four times the resolution of today’s HD and was getting a lot of attention at January’s CES; however, a limited amount of available 4K content remains an issue.

Earlier this year at CES, Samsung announced a partnership with Fox when it unveiled an UHD Video Pack, a storage device preloaded with content from multiple studios, including 20th Century Fox movies such as Night at the Museum, X-Men Origins: Wolverine and The Counselor. Samsung and Fox intend to expand this effort.

“Our partnership with Samsung creates a unique opportunity to introduce Ultra HD movies to audiences around the world,” said Mike Dunn, president, Twentieth Century Fox Home Entertainment.

Industry-wide efforts also are aimed at making 4K possible via Blu-ray.

Twitter: @CGinLA